Paragon Sales is an online store that sells affordable home goods. It was freshly founded in 2020 as such this was the first logo for the brand.
The Idea behind this design was to stand out from the online stores that already exist. The shape of the design is a box as to represent the package that are delivered by the company. The letter P was made with negative space as the products sold are not directly sold by Paragon Sales but by their product manufacturers.