The Origins collection by Rooster Bean brings awareness of coffee origins. This collection includes Papua New Guinea, Honduras and Sumatra. It presents the cultural identity of their particular origin though the use of masks used by the people of that region.
The intent for the packaging was to display a part of culture from the coffee's place of origin.
The brochure was designed to provide information on the region where the coffee is sourced, as well as be a call for action to visit the Rooster Bean website.
The short 15 sec Ad was designed to quickly present to the world the package series.
The poster with all the packages included, rapidly shows the origins of the coffee and creates awareness of how to identify the packages from one another.
Promotional Posters First Set
Promotional Posters Second Set